(adam reker)

Microsoft Sends E-mail To Make Sure You Don’t Want E-mail From Microsoft

You don’t get it, Microsoft. Your customers tried to be nice about it: they don’t want to get e-mail from you. They unsubscribed from all of your news and webcast announcements. They don’t want to hear about your product trials. They don’t want to get e-mail from you. So what did you do? You e-mailed them to find out whether they’ve maybe changed their minds. [More]

Gmail Adds “Unsubscribe” Button To Make It Easier To Opt Out Of Marketing Emails

Gmail Adds “Unsubscribe” Button To Make It Easier To Opt Out Of Marketing Emails

Whether you don’t remember ever signing up in the first place or suspect that somehow a company sneaked you onto its marketing list, Gmail users hunting for that sometimes squirrelly “unsubscribe” link won’t find it so tricky. Google’s adding an additional way to opt out of marketing emails with an “unsubscribe” button at the top of messages. [More]

Staples Wants To Know If They're Freaking You Out With Their All-Knowing Emails

Staples Wants To Know If They're Freaking You Out With Their All-Knowing Emails

Apparently Staples is worried that their emails might be too accurate when it comes to marketing office supplies to people—accurate enough to make potential customers paranoid.

Create Your Own Opt-Out When A Company Ignores Your Requests

Create Your Own Opt-Out When A Company Ignores Your Requests

Mark started getting promotional emails from Hilton over a year ago, and he’s tried all sorts of opt-out strategies: