Whether you don’t remember ever signing up in the first place or suspect that somehow a company sneaked you onto its marketing list, Gmail users hunting for that sometimes squirrelly “unsubscribe” link won’t find it so tricky. Google’s adding an additional way to opt out of marketing emails with an “unsubscribe” button at the top of messages. [More]
Apparently Staples is worried that their emails might be too accurate when it comes to marketing office supplies to people—accurate enough to make potential customers paranoid.
Mark started getting promotional emails from Hilton over a year ago, and he’s tried all sorts of opt-out strategies: