Taco Bell To Break From Its Authentic Mexican Roots With New American-Inspired Taco Joint

Taco Bell To Break From Its Authentic Mexican Roots With New American-Inspired Taco Joint

As everyone knows, Taco Bell’s deeply authentic Mexican roots go back to the company’s humble beginnings in 1843 as Taco Campana, a family business selling flatbreads to hungry travelers outside of Hermosilo. For more than 150 years, the Bell has been a leader in bringing the finest in Mexican cuisine — from the Meximelt to the Chipotle Ranch Chicken Loaded Griller to the Crunchwrap Supreme — to U.S. diners aching for the exotic flavors one can only find south of the border. So it’s surprising that the company has announced a new initiative to create a chain serving “American-inspired” tacos… and booze. [More]