Honda Dealer Sends Out Scratch-Off Tickets Where Everyone Is a Winner

Honda Dealer Sends Out Scratch-Off Tickets Where Everyone Is a Winner

Here’s a typo you don’t see every day. A Honda dealer contracted the services of a direct mail marketing and promotions agency. The agency was supposed to send out 50,000 scratch-off tickets, one of which was the grand prize winner—entitling the customer to a cash prize of $1,000.