(Brad Clinesmith)

Frontier Customers Sue, Alleging They Don’t Get Advertised Internet Speeds

In a recently filed class-action suit, Frontier Communications customers in West Virginia allege the cable/Internet company advertised high-speed broadband packages but then failed to deliver, only providing a fraction of what customers were promised. [More]

(Simon Abrams)

Feds Warn Advertisers Against Trying To Hide The Truth

Most of us accept the fact that advertisers have to massage the truth to put their products in the best possible light. You’re likely to sell more widgets saying “The fastest widget on the market!” and doing your best to hide the disclosure that you really mean it’s the fastest widget you can buy at one particular market in rural Alberta. But some advertisers have apparently been getting too fine with their fine print and have been put on notice by federal regulators to just stop it already. [More]

T-Mobile, Where Being #1 Means Being Newest Item On A List

Boom, indeed.

Once again, T-Mobile is tooting its own horn, declaring a victory when there wasn’t even a fight to begin with. [More]

This screengrab from the company's website was used as evidence in the FTC's complaint.

You Can’t Sell “Made In The USA” Seals Without Checking That Products Live Up To That Label

As we’ve talked about in previous stories, while there are federal guidelines about what constitutes a “Made In America” product, manufacturers are operating on an honor system because it would be too onerous a task for the government to actually investigate every product claiming to be American-made. But if a company charges thousands of dollars for seals that indicate that a product’s Made In USA bona fides have been verified, it should actually be doing something to check those claims. [More]

Definitely Don’t Print Out These Fake Labels And Put Them On Real Products

Definitely Don’t Print Out These Fake Labels And Put Them On Real Products

As Coca-Cola recently argued before the Supreme Court, you should be able to call your product anything you want so long as it embodies the essential character of that product… even if that means calling a beverage “pomegranate” juice when an entire bottle contains barely an eye-dropper’s worth of that ingredient. So what’s good for the goose is good for the consumer, right? [More]

More Businesses Should Under-Promise & Over-Deliver

There’s a tendency on the part of many businesses to sell their product or service based on a price, time frame or level of service that sounds great in marketing materials but which often requires an asterisk because it only tells part of the story. But these companies are playing a short con game that consumers will eventually figure out. [More]

Treat Your Baby's Mom Nice If You Live Near This Pawn Shop

Treat Your Baby's Mom Nice If You Live Near This Pawn Shop

Getting revenge on an ex can be tempting, and this pawn shop in Albany, NY, seems to be tapping into that desire for comeuppance in its new storefront marketing campaign. [More]

Real Estate Ad: Fancy Apartments Lead To Sex With A "Better
Quality Of Woman"

Real Estate Ad: Fancy Apartments Lead To Sex With A "Better Quality Of Woman"

It’s not a shock that some people find a luxury home — especially something like a tricked-out, multi-million dollar NYC apartment — to be a bit of an aphrodisiac, perhaps to the point of overlooking the other person’s less attractive qualities. But a NYC real estate broker has decided to do more than just hint at this behavior in its new ad. [More]