After David Pogue’s public complaint last week that some movie trailers go too far in misleading consumers about the movie, he was contacted by the director of both “National Treasure” flicks, Jon Turteltaub, who offered his opinion on the practice: “What’s funny is that the filmmakers do exactly what you do. I was watching the final trailer for my movie, saying what you said: ‘Ummm….that’s not in the movie, that’s not in the movie, THAT’S not in the movie.’”
David Pogue has an interesting rant in today’s Circuits column about the movie “National Treasure: Book of Secrets”—or more specifically about its trailer, which is chock-full of scenes, dialogue, locations, and plot references that are nowhere to be found in the actual movie. He asks, “Just how different can a trailer be without becoming false advertising?” We immediately thought about last year’s kids flick “Bridge to Terabithia,” which was advertised like a whimsical Narnia spin-off but in reality was about the death of a major character.
Chuck Norris is suing publisher Penguin and author Ian Spector over the book “The Truth About Chuck Norris: 400 facts about the World’s Greatest Human”. Among other claims, the suit states that the “book’s title would mislead readers into thinking the facts were true.” This means that apparently Chuck Norris cannot cure your cancer with his tears, he did not create a giraffe by uppercutting a horse, and he cannot speak braille. If only Kevin Trudeau could be so honest.
We don’t actually recommend you go into stores and put these stickers on merchandise you haven’t bought, or outdoors on poster ads that you didn’t place. But it’s still fun to look at them and imagine all the great places they would add value to a merch display. The “Actual Size!” stickers are more absurd, but their potential for hilarity is much higher: “80% of public advertisements would be greatly improved by an ‘actual size!’ claim, from 8.5×11 “Regina Spektor Live In Concert!” flyers to ten-foot PS3 banners to airline ads in the subway with pictures of 747s.”
Aquafina, PepsiCo’s best-selling bottled water, is changing its label to clarify its true source: city water supplies. The labels have never claimed to be spring water, but the price, packaging, and placement in stores apparently made enough of the world believe it was.
of business mannerisms intact, but with refreshingly blunt dialogue coming from all the characters mouths. “You must keep the Teddy Bear logo.”