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truth in advertising
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truth in advertising
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truth in advertising
"The Astrologer" magazine shuttered in December 2007 due to "unforeseen circumstances." Hmm. [Neatorama]
truth in advertising
AT&T May Limit Unlimited Data Plans To 5GB Per Month, Remove Text Messaging
IntoMobile writes that an "agent/employee discussion forum at HowardForums has revealed the possibility of new data plans for AT&T." The new plans would be slightly cheaper, but do away with included text messages and impose a "soft cap" of 5GB per month data usage on the so-called "unlimited" MediaMax packages, and users who go over that will be urged (?) to sign up for a more expensive plan. Urged? Soft cap? How does that work in a business situation? Unlimited is unlimited, right?More »
movies
Director Of "National Treasure" Weighs In On Misleading Trailers
After David Pogue's public complaint last week that some movie trailers go too far in misleading consumers about the movie, he was contacted by the director of both "National Treasure" flicks, Jon Turteltaub, who offered his opinion on the practice: "What's funny is that the filmmakers do exactly what you do. I was watching the final trailer for my movie, saying what you said: 'Ummm....that's not in the movie, that's not in the movie, THAT'S not in the movie.'" More »
truth in advertising
Can A Movie Trailer Be Accused Of False Advertising?
David Pogue has an interesting rant in today's Circuits column about the movie "National Treasure: Book of Secrets"—or more specifically about its trailer, which is chock-full of scenes, dialogue, locations, and plot references that are nowhere to be found in the actual movie. He asks, "Just how different can a trailer be without becoming false advertising?" We immediately thought about last year's kids flick "Bridge to Terabithia," which was advertised like a whimsical Narnia spin-off but in reality was about the death of a major character. More »
truth in advertising
Chuck Norris: "I Can't Do All That Stuff"
Chuck Norris is suing publisher Penguin and author Ian Spector over the book "The Truth About Chuck Norris: 400 facts about the World's Greatest Human". Among other claims, the suit states that the "book's title would mislead readers into thinking the facts were true." This means that apparently Chuck Norris cannot cure your cancer with his tears, he did not create a giraffe by uppercutting a horse, and he cannot speak braille. If only Kevin Trudeau could be so honest. More »
truth in advertising
Amuse Yourself And Others With Merchandise Stickers
We don't actually recommend you go into stores and put these stickers on merchandise you haven't bought, or outdoors on poster ads that you didn't place. But it's still fun to look at them and imagine all the great places they would add value to a merch display. The "Actual Size!" stickers are more absurd, but their potential for hilarity is much higher: "80% of public advertisements would be greatly improved by an 'actual size!' claim, from 8.5x11 "Regina Spektor Live In Concert!" flyers to ten-foot PS3 banners to airline ads in the subway with pictures of 747s." More »
aquafina
Aquafina Changes Label, Admits It's Tap Water
Aquafina, PepsiCo's best-selling bottled water, is changing its label to clarify its true source: city water supplies. The labels have never claimed to be spring water, but the price, packaging, and placement in stores apparently made enough of the world believe it was.
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tim hamilton
of business mannerisms intact, but with refreshingly blunt dialogue coming from all the characters mouths. "You must keep the Teddy Bear logo." More »
Truth in Advertising
of business mannerisms intact, but with refreshingly blunt dialogue coming from all the characters mouths. "You must keep the Teddy Bear logo." More »
