Consumerist
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Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)
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One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It's a peek behind the curtains at how much thought goes into packaging, and how it's designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
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marketing
Tropicana's Failed Packaging Design Was A Real Life Poochie
The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it. More » -
backlash
"Loyal Customer" Backlash Forces Tropicana To Abandon New Packaging
The New York Times says that "loyal" Tropicana customers are up in arms about the new packaging, calling it "ugly," "generic" and claiming that it looks like a store brand. Others say that the packaging makes it difficult to distinguish between the different varieties of orange juice. More » -
tropicana
Tropicana: Our 100% Juice Could Contain "Anything From Nature," Even Dairy
It's apparently a whole lot of fun to try to get a straight answer out of Tropicana as to what "natural flavors" are in their 100% juice. More » -
grocery shrink ray
15 Victims Of The Grocery Shrink Ray
The Grocery Shrink Ray continues its miniature spree across the supermarket aisles of America. Here's 14 more victims that have surfaced in the past week, as spotted by our watchful bands of deputized Consumerist reader-investigators... More »
2:59 PM on Fri Aug 1 2008
By Ben Popken
26,873 views, 57 comments -
results
Complain About Tropicana's Shrinking Containers, Earn A Free Carton Of Juice
Joel loves his orange juice and is none too pleased with Tropicana's recent decision to shrink their containers by 7 oz. He fired off a complaint through Tropicana's website, and was pleasantly surprised when the company responded with a coupon for a free carton of shrunken sweetness. More » -
grocery shrink ray
New Tropicana! Now With Less Orange Juice!
Reader Linda is unimpressed with Tropicana's new "easy pour pitcher" because it means she'll be getting 7 oz less orange juice for the same price. So, she called them up and gave them a piece of her mind. More » -
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