Sometimes, we hurt the ones we love. Which is why even if we didn’t mean to be so harsh, many products we use every day have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category. And when courts get involved it becomes “genericide,” which sounds even more murderous. Can’t you just imagine Law & Order: Genericized Trademarks? [dun dun] [More]
Years ago, when I was a daredevil lad, I once used a pair of pogo stilts to jump off of the roof of my house and onto my backyard trampoline. It seemed like a great idea at the time. For a brief moment, I was Icarus, soaring godlike into the stratosphere. The next thing I know, the nose cone of an oncoming Logan-bound Airbus had exploded into my crotch. As I plummeted a truly terrifying distance back down to the earth, I realized that my options were not really very good: either I fell, allowing the impact with the black asphalt below to trigger the nasal expulsion of my own gelatinated pelvis, or I braced with the pogo sticks and risked jumping even higher. Possibly directly into the sun.