She's a lady. Whoa, whoa, whoa, she's a lady.

Dinosaur Experts In Uproar After Hasbro Referred To ‘Jurassic World’ Raptor Toys As Male

Anyone who’s familiar with Jurassic Park knows that all the dinosaurs in the park were engineered to be female — this, to control the animals from making their own dino babies and overwhelming the humans. So then why did Hasbro rewrite the Jurassic Park canon by rebranding its Jurassic World dinosaur toys as males in product descriptions for its raptor toys? [More]

(JeepersMedia)

LEGO Investing $150M To Develop Sustainable Non-Plastic Materials For Brick-Making

Last year, LEGO made 60 million blocks out of the same plastic material the Danish company has been using since 1963. But the bricks of our childhood could one day be of a different substance, as LEGO has plans to spend a bunch of money figuring out how to develop new sustainable materials to replace plastic. [More]

The description now simply reads, "Turg looks like an experiment that’s gone very, very wrong! Part frog, part chicken, this Mixel has the longest tongue of them all."

LEGO Apologizes For Describing Toy Character As A “Window-Licker”

In yet another example of a company offending a whole lot of people in just a few words, LEGO is apologizing for branding a toy in their online store as a “back-of-the-bus window-licker.” “Window licker” is known as a derogatory term for people diagnosed with learning disabilities. [More]

Barbie’s Feet Finally Get A Break As New Range Of Dolls Can Wear Flats

Barbie’s Feet Finally Get A Break As New Range Of Dolls Can Wear Flats

Barbie has spent her entire life standing on her tiptoes and boy, she must be tired. Too long has she toiled for hours in dream mansions and in ice cream shoppes without the benefit of having her feet flat on the ground, encased comfortably in flat shoes. Her time has come: Mattel’s newest line of dolls have adjustable ankles, and a line of flat footwear to go with that new flexibility. [More]

Ad Board Recommends McDonald’s Focus On Actual Meal, Not Just The Cool Toy

Ad Board Recommends McDonald’s Focus On Actual Meal, Not Just The Cool Toy

By now we all know that McDonald’s is trying to appeal to a younger audience, but a commercial the company aired last fall geared toward its youngest customers apparently didn’t sit well with an ad review board. And now that group is warning the fast food giant to stick to its food and not to use toys to appeal to youngsters.
[More]

(Nicholas DiMaio)

Toys ‘R’ Us Can’t Beat Discounters On Price, Invites Everyone Over For Play Dates

Toys ‘R’ Us has a problem: they’re a specialty store that people love, but they must compete with mega-discounters like Walmart and online vendors like Amazon on price. When they can’t do that and still make money, how are they to survive? The company’s new idea: get kids in the door by creating an experience, not just a place to buy toys. [More]

This Talking Barbie Doll Can Listen To You… And Share What You Say With Third Parties

This Talking Barbie Doll Can Listen To You… And Share What You Say With Third Parties

Since some imaginative cave child made the first doll out of a dead marmot, kids have been talking to their make-believe pals. And for more than a century, some of these dolls have been talking back. But the newest generation of Mattel Barbie dolls may take things to the next level by not only listening to what you have to say, but by sharing your conversations with complete strangers. [More]

(World of Oddy)

Report: Injuries Related To Bounce Houses, Other Inflatable Attractions, On The Rise

Is it every kid’s dream to go flying through the air, light as a bird, only to land safely on a soft surface? Perhaps. But that doesn’t mean that all of those inflatable bounce houses, castles, slides and other amusements are necessarily safe for children, and a federal agency is pointing to a rise in injuries on such attractions to make sure parents are aware of the risks. [More]

(Wicked Cool Toys)

Girl Scouts Cookie Oven Is A Real Thing You Can Use To Stuff Your Face With Homemade Thin Mints

For many, Girl Scout cookie time is the most magical time of the year — the boxes come a’tumbling off the cookie wagon, bringing mouthfuls of sugary joy for as long as they last in the hands of greedy customers, and all is well… at least for a little while. But what if you could make your own Girl Scout cookies at home, no matter the season? [More]

Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Barbie may not be able to code without the help of a few of her closest male friends, but soon she’ll be one of the most technologically advanced toys. Mattel announced this week that it has developed a connected version of the iconic doll that can hold conversations during playtime. [More]

Mattel and Google teamed up to create a virtual reality toy for kids.

Mattel, Google Revamp View-Master To Create Kid-Friendly Virtual Reality Device

The days of grainy, hard to decipher photos that came with Mattel’s View-Master are apparently behind us. The company, along with Google, revealed an overhaul that transforms the classic kids’ toy into a virtual reality gadget. [More]

Parents Are Upset About This Play-Doh Extruder For Some Reason

Parents Are Upset About This Play-Doh Extruder For Some Reason

Do you know who I feel sorry for this week? The people running social media for Hasbro’s Play-Doh brand of perpetual play clay. People keep posting to point out the resemblance of an accessory in one of their current play sets to a human phallus, and Hasbro keeps taking down their posts. Update: Hasbro has acknowledged the issue on Facebook and will send a replacement extruder to families on request. [More]

Santa Exists, Dropped $20K To Pay Off Toys ‘R’ Us Layaway Accounts

(Nicholas DiMaio)

News stories about “layaway angels,” people who stop by a retailer’s layaway counter and pay off the balances of strangers, became very popular during the holiday season of 2011. They’ve since become a recurring tradition, and this year we have mostly heard about people spending five-figure amounts to pay off everyone’s balance in a show of generosity. [More]

Equality in the toy aisle.

Why Are Big-Box Stores Pricing Barbies Differently By Race?

Are pricing algorithms racist? That’s not really possible, and several big retailers are blaming “pricing errors” for discrepancies in the prices of Barbie dolls of different ethnicities. Shoppers interested in a doll in a figure-skating costume, for example, have to pay $1.99 extra at Walmart for a doll with darker skin and black hair. How does that happen? [More]

BabyFirst/AT&T U-Verse iPad App Named Worst Toy Of 2014

BabyFirst/AT&T U-Verse iPad App Named Worst Toy Of 2014

A year after the combination potty/iPad stand took home an award for Worst Toy of the Year, an app from BabyFirst and AT&T U-Verse that your youngsters could use while pottying on last year’s winner has been crowned the worst for 2014. [More]

(JeepersMedia)

Barbie Knocked Off Top Toy Spot For Girls By Queen Elsa & The Gang From That One Movie

After ruling supreme as the most popular toy for girls during the holidays, Barbie is losing her crown for the first time ever to the plucky gang from the movie Frozen. You know, the one with that snowman and the hilarious reindeer? Also there’s an ice queen and a princess. [More]

7-Year-Old Girl Questions ‘Fun Gifts For Boys’ Sign At Tesco

7-Year-Old Girl Questions ‘Fun Gifts For Boys’ Sign At Tesco

Tesco is a supermarket/superstore based in the United Kingdom. They sell just about everything, including toys. However, one member of the toy-buying public was not thrilled with their holiday marketing. A 7-year-old girl noticed a “Fun gifts for boys” sign on a photo of an alarm clock featuring Marvel superheroes. Wait a minute: she likes superheroes. Why is that only a gift for boys? [More]

’70s LEGO Flyer Reminds Everyone Toy Used To Be Gender-Neutral

’70s LEGO Flyer Reminds Everyone Toy Used To Be Gender-Neutral

LEGO is one toy that is, in theory, gender-neutral. They’re just blocks, decals, and figurines. Yet toys today tend to be highly gender-segregated, even when they’re items that don’t necessarily have to be. Usually, we don’t think of the past as more enlightened, but in the case of LEGO, it’s striking how different their marketing in the ’70s was compared to today. [More]