The Changing Face Of Grocery Shopping: From Downsizing Supercenters To Brand Identity

The Changing Face Of Grocery Shopping: From Downsizing Supercenters To Brand Identity

Completing your weekly shopping trip used to mean going to one store and purchasing the one brand of tomato sauce offered. Today, consumers are bombarded with a plethora of decisions before they even write up their grocery list, from hitting up the health food store or the supercenter to going with the tired and true name brand of the generic store brand products. [More]