Consumerist
toilet paper
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grocery shrink ray
Quilted Northern Justifies Shrinking Its TP
Ed wrote to Georgia-Pacific about its grocery shrink ray zapping of Quilted Northern toilet paper. The company consoles Ed and all his fellow wipers by saying the sheet count is only "slightly reduced:" More » -
shrink ray
Northern Hopes You Don't Notice Your Shrinking Toilet Paper
Many readers have reported the Grocery Shrink Ray strike on Northern toilet paper, but today Jack and Richard sent us photographic evidence, and even calculations of exactly how much paper consumers are losing out on. More » -
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videos
How Badass Is Your Butt-Wipe? Consumer Reports Tests Toilet Paper
The "Wet Strike" test, seen in this video, is one of the ways Consumer Reports tests toilet paper. They stretch the paper over a beaker, wet it, and then dribble lead pellets onto it from a funnel. The paper that holds the most pellets is the strongest. Neat! Results will be unveiled in the May issue.
Toilet Paper Challenge [Consumer Reports]
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awesome
Consumer Hero Investigates Toilet Paper "Sheet Shorting" Conspiracy
Leo Hill figures that every single roll of toilet paper he's bought since 2006 has shorted him at least one "sitting," says the Denver Post. More » -
conspicuous consumptions
Wipe Your Butt With Designer Toilet Paper By Renova
Renova is selling the first "fashionable" toilet paper, available in four designer colors: Black, Red, Orange, and Green. Their catalog copy reads, "A voluptuous texture. Colors for an outstanding style. A warm mystery in every single olfactive moment. Soft and glamorous...A paper full of pleasure."
Trendwatching says it's part of the consumer trend of "premiumization," whereby every product is available in "upgraded" form. Think premium vodkas, where you pay $10 more just to have a fancy backstory in a pretty bottle, and apply that mentality to every consumer good.
Renova... now you can talk out of your ass and wipe it at the same time!
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decisions
Kmart Loses Toilet Paper Tax Lawsuit
Mary Bach, the woman who sued Kmart for charging tax on toilet paper, has won her lawsuit and $100. Kmart offered to settle with Bach, but she declined. More » -
lawsuits
K-Mart Illegally Taxes Toilet Paper
A Pennsylvania K-Mart levied an illegal $0.28 tax on Mary Bach's $3.99 12-pack of Angel Soft toilet paper. Pennsylvania's sales tax guide clearly states that toilet paper is a non-taxable item. Mary first spoke with a cashier after noticing the illegal charge. When K-Mart again charged her the tax on a second visit, she decided to sue. More » -
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charmin
Charmin Rolls Out Shorter Ultra Big Rolls
Charmin Ultra Big Rolls have shrunk by 1 centimeter, but don't expect the price to drop anytime soon. The discoverer of the change has an interesting take on the smaller Ultra Big rolls:The fabulous news here, obviously, is that America's collective butt is getting smaller, and the folks at Proctor & Gamble are merely keeping pace. They've narrowed the width of Charmin, the veritable Rolls Royce of Toilet Paper, purely in response to our nation's decreasing posteriors.
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advertising
AdRants: Haltime Flush, PETA's Milk Gone Wild, Nail-Biting Bag
Ad Rants is a wealth of good stories today, so plucking out just one would be too easy. Our first inclination tilted inevitably towards the puerile, prompted by the strange decision by Scott Toilet Paper to promote the 'Halftime Flush.' More »
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