awesome
Toilet Paper
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conspicuous consumptions
Wipe Your Butt With Designer Toilet Paper By Renova
Renova is selling the first "fashionable" toilet paper, available in four designer colors: Black, Red, Orange, and Green. Their catalog copy reads, "A voluptuous texture. Colors for an outstanding style. A warm mystery in every single olfactive moment. Soft and glamorous...A paper full of pleasure."
Trendwatching says it's part of the consumer trend of "premiumization," whereby every product is available in "upgraded" form. Think premium vodkas, where you pay $10 more just to have a fancy backstory in a pretty bottle, and apply that mentality to every consumer good.
Renova... now you can talk out of your ass and wipe it at the same time!
decisions
Kmart Loses Toilet Paper Tax Lawsuit
Mary Bach, the woman who sued Kmart for charging tax on toilet paper, has won her lawsuit and $100. Kmart offered to settle with Bach, but she declined. More »
lawsuits
K-Mart Illegally Taxes Toilet Paper
A Pennsylvania K-Mart levied an illegal $0.28 tax on Mary Bach's $3.99 12-pack of Angel Soft toilet paper. Pennsylvania's sales tax guide clearly states that toilet paper is a non-taxable item. Mary first spoke with a cashier after noticing the illegal charge. When K-Mart again charged her the tax on a second visit, she decided to sue. More »Charmin Rolls Out Shorter Ultra Big Rolls
Charmin Ultra Big Rolls have shrunk by 1 centimeter, but don't expect the price to drop anytime soon. The discoverer of the change has an interesting take on the smaller Ultra Big rolls:The fabulous news here, obviously, is that America's collective butt is getting smaller, and the folks at Proctor & Gamble are merely keeping pace. They've narrowed the width of Charmin, the veritable Rolls Royce of Toilet Paper, purely in response to our nation's decreasing posteriors.More »
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