Chipotle Will Bribe Everyone To Try Their Braised Tofu

Chipotle Will Bribe Everyone To Try Their Braised Tofu

“I don’t like tofu, and you can’t make me eat it!” Americans and Canadians have said to Chipotle, ignoring the tofu that the chain introduced last year. “If you try it, I’ll give you a free burrito with meat in it!” Chipotle countered, striking a bargain like a clever parent. Will the chain’s customers take this deal? On January 26, we’ll find out. [More]

Chipotle Rolls Out Vegan Tofu Option Nationwide

Chipotle Rolls Out Vegan Tofu Option Nationwide

While customers have a bunch of options when building their burritos or bowls at Chipotle, the core of those components has remained reasonably unchanged for two decades. So it’s news that not only has the eatery chain made its first major menu addition in 20 years, but that this addition is tofu. [More]