Black Friday can now be anytime, any month.

Dear Petco: If You Insist On Pushing Black Friday In July Promos, At Least Make It An Awesome Deal

If you’re getting an email from Petco trumpeting a “Black Friday In July!” promo that’s only serving to tick you off, you’re not alone. Consumerist readers Matthew and Kelso both forwarded their sighs along with a Petco email that is very, very excited about a not-so-great deal that just serves to make people cranky. Because it’s not Black Friday. It’s just Friday, in July. [More]