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Rolex Sues Brooklyn Deli Claiming Luxury Watches Can Be Confused With Sandwiches

On the one hand, if you just need to know the time and someone passes you a sandwich, well that’s just annoying. And if you’re looking for a watch and all you find is a hot salad bar, that’s no good either. But while you might know the difference between a deli and a luxury watch purveyor, Rolex wants to avoid customer confusion and thus, is suing a Brooklyn deli for its similar name. [More]