Dasani, The Opposite of Gross

Tom Bartlett quite enjoys writing letters to companies and asking questions of their laminated manual response team. Today, he’s got one from Dasani, Coca-Cola’s bottled water which contains the same water they use for Coke, just before they put in the bubbles.

To Build a Better Butter

To Build a Better Butter

A smooth and creamy butter-like confection, Thomas Bartlett’s Minor Tweaks consumer letters are a source of reassuring delight, whether spread over a lightly toasted keyboard in the morning, as a dipping dollop during mid-afternoon snack or melted over a bowl of popped corn for a Hellraiser marathon for the whole family.