(ktorster)

JCPenney Pinning Its Hopes On The Guy Responsible For Marketing New Coke

JCPenney CEO Ron Johnson had a lot of explaining to do today during the company’s Q4 earnings call. The retailer has been circling the drain since the former Apple head honcho took over, losing billions in sales and admitting its turnaround tactics were not so smart. Which is why Johnson said he’s bringing on the guy behind New Coke to help the company rebound. Heck, why not? [More]