(Mike Mozart)

Science Says You Shop Differently If You’re Looking Up At Products

Just about everyone knows that the vital shelf space on a supermarket shelf is right below eye level, where your eyes are naturally drawn to products and you don’t have to crouch or crane your neck to see. A new study claims that vertical positioning on a shelf doesn’t just impact whether or not we see a product, but what kinds of purchasing decisions we make. [More]

Niagara Falls’ Plan To Lure Young People With Student Loan Payoffs Is Working Splendidly

Niagara Falls’ Plan To Lure Young People With Student Loan Payoffs Is Working Splendidly

Remember how towns in need of a shot of youthful energy were dangling a tasty carrot of student loan payoffs in front of said young people to try and convince them to move there? It seems Niagara Falls’ plan in that vein is doing quite well for itself, with a new report that young people from around the country are “vying for the chance to live in downtown Niagara Falls.” [More]