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German Department Store Launches RFID-Enhanced Men's Department

German Department Store Launches RFID-Enhanced Men's Department

By cwalters September 21, 2007

A German department store is trying a new RFID system in its men’s department, where it’s tagged 30,000 pieces with Smart Chip labels. When shoppers take garments into the dressing room, an integrated display shows the customer price, materials, and care instructions, as well as sizes and colors available. Later this year, the screens will also show complimentary pieces, a great help if you’re not good at matching clothes or are color blind.

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