JetBlue Tries To Lure Other Carriers’ Business Travelers By Giving Them Elite Status Right Away

JetBlue Tries To Lure Other Carriers’ Business Travelers By Giving Them Elite Status Right Away

One reason some business travelers and other frequent fliers stick with one program is that they’ve logged enough miles to earn the bonus perks available to elite travelers. Switching preferred carriers would mean having to start from scratch. JetBlue is hoping that it can lure some frequent fliers away from its competition by offering them instant TrueBlue Mosaic status. [More]