Coke's Secret Formula Moved To Atlanta Museum

Coke's Secret Formula Moved To Atlanta Museum

For the first time since 1925, Coca-Cola has moved its secret recipe out of a bank vault, and put it on display in the company’s World of Coca-Cola museum in Atlanta. But “on display” doesn’t exactly mean visible, since the exhibit includes its own vault, which is about all visitors will be able to see. [More]

Blind Taste Test Shows That You Don't Really Prefer Mexican Coke

Blind Taste Test Shows That You Don't Really Prefer Mexican Coke

“What, Consumerist?! Nooo!” I hear you yelling at the screen after reading the title of this post. “I find Mexican Coca-Cola vastly superior. My sweet tooth is too sensitive! My palate is too refined!” That’s probably what the participants in a blind taste test for Serious Eats said, too. But tasters didn’t prefer the fine, refrescotaste of Mexican Coke. They liked one of two things: American coke poured from a glass bottle (even if they never saw the bottle), or American Coke that they were led to believe was Mexican Coke. [More]