The Limited closed its retail stores and its online presence earlier this year, but don’t worry: A well-known brand never stays dead for long. Sycamore Partners, a private equity firm that owns other familiar, once-troubled retail brands like Belk, Coldwater Creek, Hot Topic, Jones New York, Talbots, and Torrid, purchased the brand’s intellectual property and online presence. [More]
the limited
Here’s How You Might Get Something Back From Gift Cards For The Limited
By 1.27.17
When a retailer files for bankruptcy protection, that typically means that it will stop accepting gift cards, which is very bad news if you happen to hold one. If customers of The Limited didn’t spend their gift cards before the chain shut down its retail stores and its website, they lose the value of their cards. [More]
The Limited Files For Bankruptcy, Shutters Online Store (For Now)
By 1.19.17
The retail slaughter continues on in 2017 with its latest victim: after shutting down all 250 remaining stores Jan. 8, The Limited has filed for bankruptcy and has shuttered its online store — for now, at least. [More]
The Limited Confirms It Will Shut Down All Remaining Brick-And-Mortar Stores Jan. 8
By 1.6.17
Following the news of major store closing by fellow retailers Sears, Kmart, and Macy’s, the retail carnage continues with The Limited. After weeks of having liquidation and store-closing sales without admitting its demise, the retailer has finally confirmed it will shutter all of its remaining physical stores on Sunday, Jan. 8, and exist henceforth as an online-only merchant. [More]
It’s Probably Time To Use Up Your Gift Cards For The Limited
By 12.21.16
If you’ve got a gift card for The Limited gathering dust, you may want to use it before a potential bankruptcy could make that card worth less than the plastic it’s printed on. [More]
The Limited To Start Layoffs At Corporate Offices; Could Start Winding Down Business
By 12.2.16
Two weeks after retailer The Limited announced it would explore its options, including a possible sale, the mall staple has begun notifying employees at its corporate offices that they could be out of a job and the company as a whole could close. [More]
The Limited Starts To Explore Options, Maybe A Sale
By 11.18.16
Since all of its buddies in the mall are filing for bankruptcy, maybe it’s time for The Limited to do it, too. The mall clothing chain is currently exploring its options, including sale to a competitor, to a new large investor, or restructuring. [More]
Straight Talk Users Sue Walmart And TracFone Over Throttling Of Unlimited Data Plans
By 7.30.13
Once again, a lawsuit calls into question the definition of “unlimited” when it refers to smartphone data plans. This time, the plaintiff claims that Straight Talk Wireless (a partnership between TracFone and Walmart) is effectively putting monthly data caps in place by throttling data speeds for users once they use a certain amount of data. Furthermore, alleges the complaint, users aren’t being told about the throttling until it’s too late. [More]
Has Victoria’s Secret Already Pulled Controversial Teen-Targeted Collection?
By 3.26.13
Earlier this month, Victoria’s Secret launched an ad campaign featuring the slogan “Bright Young Things” for its Spring Break collection. Included in this collection were items like panties with “call me” written on the front or “wild” on the rear end — all of which seemed to marketed toward teens. Not surprisingly, some parents were upset and the collection appears to have vanished. [More]
The Limited Uses Hurricane Irene To Promote Sale
By 9.6.11
Seems The Limited is taking a page from the Spirit Airlines marketing playbook. On Friday the clothing store sent around an email with the subject line, “Take that, Irene! We’re offering 40% off again.” [More]
The Limited Is Probably Shutting Down, But Won’t Say So
We’ve been sharing the news that women’s clothing chain The Limited is possibly doomed, even warning anyone still holding gift cards for the chain to use them up before they’re worthless. Your local store will probably have already closed before the company ever files for bankruptcy. [More]