the hype machine

(Morton Fox)

If Papa John’s Uses “Better Ingredients,” Why Is It So Hard To Find Out What They Actually Are?

Embodying yet again that just because a company says words over and over, that doesn’t guarantee they actually mean anything, Papa John’s slogan of “Better pizza. Better ingredients” is lacking in a pretty significant way. Because when it comes down to figuring out what those so-called “better” ingredients are, it’s pretty darn tough to nail’em down. [More]