Seems legit.

Target Sells Lots Of Reservation Cards For ‘The Avengers’ Blu-Ray, Forgets To Order Discs

Target stores offered customers the opportunity to reserve their copy of the super-awesome Blu-Ray box set of “The Avengers” by purchasing reservation cards in advance. What the stores forgot to do, though, was actually stock the discs. It’s fine if they want to only get a few copies of a hot new movie in and sell them to employees’ nephews or people banging on the door at opening time or whatever. It’s not cool to sell reservation cards that you don’t intend to honor. [More]