Verizon's Style Book For Deploying "Can You Hear Me Now" Guy

Verizon's Style Book For Deploying "Can You Hear Me Now" Guy

You know the Verizon “Can you hear me now?” guy? Of course you do. Verizon has been pouring branding equity into the lil fella for years. You can’t leverage a character across a big company like that without developing a special “style guide” Verizon developed to govern how his likeness is used in various marketing campaigns. It’s quite hilarious, and a former company employee sent it to us to share with you.