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Study: Shoppers Still Prefer Paper Coupons Over Digital Discounts

Study: Shoppers Still Prefer Paper Coupons Over Digital Discounts

Though we are living in an increasingly digital world with a smartphone app for everything under the sun, when it comes to scoring discounts on everyday products, shoppers would rather stick with what they know best: coupon-clipping the old-fashioned way, with the daily newspaper and a trusty pair of scissors to do the job. [More]