McDonald’s Will Pay SXSW Performers After All

McDonald’s Will Pay SXSW Performers After All

Global fast-food mega-brand McDonald’s has gone digging behind its metaphorical couch cushions this week after negative music festival-related publicity. A band exposed the company’s plans to not pay artists invited to play in its showcase at the South by Southwest Music Festival, even though it had budgeted to distribute free McDonald’s food and drink. Now, in an unsurprising move, McDonald’s will pay the bands that play in its showcase. [More]

McDonald’s Invites Indie Band To Sell Out For No Pay

McDonald’s Invites Indie Band To Sell Out For No Pay

The South by Southwest Music Festival is an annual event in Austin, Texas, where you can discover relatively unknown independent bands and absorb other forms of culture. Playing the festival can be a great opportunity, and McDonald’s apparently knows this. The duo Ex Cops received an invitation to play at the “McDonald’s Showcase” at this year’s festival. How much was the global mega-corporation going to pay the band? Well, um, they don’t have a budget for paying the artists. [More]

Worst Company In America Bracket To Be Revealed Monday At SXSW

Worst Company In America Bracket To Be Revealed Monday At SXSW

We’ve finally finished sorting through your e-mail nominations for this year’s Worst Company In America tournament. Now we’re set to reveal the 32 businesses vying for the title. [More]

Do You Mind If Mint Sells Data Based On Your Transactions?

Do You Mind If Mint Sells Data Based On Your Transactions?

Financial blogger Felix Salmon wants to know why there isn’t regulatory oversight of Mint and other financial management websites, especially if they’re going to sell data created from their users’ transaction histories. [More]

Top 5 Guerilla Marketing Mishaps

Top 5 Guerilla Marketing Mishaps

In the never-ending quest for free publicity, guerilla marketers have gone through great lengths to try to make a big splash. Many guerilla marketers will often concoct stunts that are risky or illegal to grab the publics’ attention. Some stunts go over better than others while a few completely backfire. As a tribute to these foolhardy souls, WebUrbanist has put together their top 5 mishaps in guerilla marketing. The list, inside…

Consumers Ambush MPAA at SXSW