swiffering

Procter & Gamble Will Stop Hating On Brooms So Much In Ads

Procter & Gamble Will Stop Hating On Brooms So Much In Ads

The pitch for Procter & Gamble’s Swiffer floor-cleaning products is that they’re easier to use and more effective than brooms and mops. That may be the case, but a competitor has some issues with current Swiffer ads bragging that the brand’s sweepers are [up to] three times more effective than a broom at picking up dirt, dust, and hair. That competitor: a broom company. [More]