Swatch Sues Target, Claims Retailer Copied Designs

Swatch Sues Target, Claims Retailer Copied Designs

Last week, Swatch filed a federal lawsuit accusing discount retailer Target of stealing its designs. Wait…Swatch is still a thing? Plastic watches are still a thing? Target sells plastic watches? This ’80s revival really has gone too far. [More]

Tiffany & Swatch's Marriage Doesn't Work Out So They're Suing Each Other

Tiffany & Swatch's Marriage Doesn't Work Out So They're Suing Each Other

Time’s up for the marriage of Tiffany & Co. with Swatch Watches, as the two companies aren’t only ending their partnership but are going into full-on bitter divorce mode with suits and countersuits abounding. One might say their timing was just off. Oh, zing! [More]

Hooray, Hipsters! The Smart Car Is Coming!

Hooray, Hipsters! The Smart Car Is Coming!

Perhaps more resembling the foot of Voltron (the vehicle one, not the lions) than an actual car, I love the Smart. It can zoom right into the space between two SUVs nearly touching bumpers. It’s designed by Swatch, a company best known for making cheap plastic watches. And you can actually switch lanes on a freeway by driving under the carriage of a passing semi-trailer.