A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.” [More]
Jon says someone called him earlier this month and claimed to be from a company called Target Point Consulting, and asked Jon to answer a survey. When Jon said no and asked how the caller got his number, which is on the Do Not Call list, things got interesting. [More]
Jay’s roommate says he was bored at work recently and decided to go ahead and take part in a random telephone survey. Now he’s been fired. [More]
All the money that Amazon has sunk into infrastructure and rapid fulfillment has paid off–the online retail giant was the most trusted brand of 2009, according to a brand study released by Millward Brown. The market research company spent 2009 asking consumers questions like, “How trustworthy is this brand?” and, “Would you recommend this brand?” [More]
This may come as a surprise to exactly no one, but it looks like most customers of big national banks are less likely to believe their banks are trustworthy, according to a new Forrester poll. Even less surprising: the same poll is done every year, and it’s always the same big banks at the bottom of the list. A Forrester VP explains, “They are public institutions who are in business to make money for their shareholder and inevitably, that shows to customers.” [More]
Zagat, the popular consumer feedback-based restaurant review guide, now reviews wireless carriers as well, and they’ve released rankings on the four national carriers. The company surveyed 2,319 wireless consumers and then created Zagat-style scores in a variety of categories. Here are some of the highlights. [More]
There’s a new Consumer Reports survey out that ranks cellphone companies by customer satisfaction, and to pretty much no one’s surprise, AT&T comes in last in all 19 cities surveyed. (Verizon came in first.) As AllThingsD notes, the survey “suggests that AT&T’s shortcomings are more widespread than the carrier would have us believe and not simply the product of a high concentration of iPhones in the country’s larger cities.” [More]
Apparently Staples is worried that their emails might be too accurate when it comes to marketing office supplies to people—accurate enough to make potential customers paranoid.
Rent.com conducted a survey that found more than 2/3 of renters ain’t afraid of no ghosts, and would live with them as long as they got a hefty discount on rent.
Apologies to those who experienced errors with our survey yesterday. Our survey team was surprised by how many readers wanted to join the panel. The volume was so great that by the time they saw that we were approaching the cut-off mark and took down the one year offer, a bunch of readers were already in the pipe. The readers who joined that got error codes and were unable to get the annual sub will be recontacted and provided a link to sign up for the one year trial.
Reader Ben Strauss is doing a cool project for his marketing class – he’s surveying Xbox owners to find out how many have had failed Xboxes and/or know someone who does. So far he’s interviewed 200 people and is seeing a 71% failure rate, with 85% of respondents saying they know someone with a failed Xbox. Ben writes:
Apparently burgers are recession-proof. In fact, according to a recent survey cited by the Boston Globe, “It may be one area of food service where [consumers] are less willing to cut back, despite the current economic environment.” We didn’t know there was a shortage of burger options in the U.S., to be honest, but about half of us think restuarants should offer more burger variety.
Two weeks ago we mentioned that Cognitive Daily was running an informal poll about thriftiness. Here at Consumerist, we like to take polls. We bumped up their response rate to over 5,000, far higher than what they usually get, and now they’ve posted the results. Apparently we all think we’re thriftier than everyone around us, especially our significant others, and the world wants to shop at the GAP. We bet the GAP is happy to hear that—too bad (for them) the poll was informal.
The Nielsen Company—the people responsible for getting good TV shows canceled—just released a survey of coupon users. It turns out affluent consumers (those who make $70k or more annually) use coupons more frequently than the average U.S. household. Those who use coupons the least are from either low-income, one-member, male-only, African-American, or Hispanic households.
The cognitive psychology blog Cognitive Daily has put up a quiz asking you to rate your thriftiness compared to that of your parents, your best friend, and your significant other. What will we learn from this quiz when it ends on September 3rd? That people like quizzes, obviously, as well as how many respondents insist on mashing up all the old soap into a “new” bar in the bath. (I do this, but because I think it’s fun, not thrifty.) Take the quiz here.