According to enterprising scientists, people buy last minute Valentine’s Day gifts to avoid a fight, rather than to express love—as any lazy lover can attest. The marketing researchers devised three experiments to prove that our susceptibility to negative advertising is directly impacted by how long we wait to whip out the wallet.
It’s okay for drug companies to spend oodles on advertising because they spend even more making sure their drugs are safe and effective, right? Not so much, according to a study in PLOS Medicine.
Stores offer the steepest discounts the day before Christmas, not on Black Friday. A Boston Globe study found that the orgy of mindless early-morning consumerism is good for cutesy door prizes and savings on one or two items, but provides no discount for the vast majority of surveyed goods.
The IRS is celebrating the results of an AP poll that ranks the TSA as the most hated arm of the federal government. More than anything, Americans apparently hate being inconvenienced by seemingly pointless and arbitrary security checks.
The AP poll, conducted Monday through Wednesday, found that the more people travel, the less they like TSA.
Best Buy hired a firm to take a survey of the state of the American public’s knowledge of HDTV, and sad results are in. You don’t know what the hell is going on with your television.
Well done Charter, people would prefer to buy bundled services from AT&T because they think phone companies provide better customer service than cable companies. Both cable companies and telecoms rank towards the bottom of the American Customer Satisfaction Index.
Continental and JetBlue were the big winners in the annual J.D. Power North America Airline Satisfaction Study. The study asked 10,000 respondents to judge airlines on seven factors: cost and fees; flight crew; in-flight services; aircraft; boarding/deplaning/baggage; check-in and reservations.