Comcast says their investigation shows that their systems were functioning properly, so they’ve turned the case over to the FBI.
Of course you’ll be watching Ben liveblog the commercials tonight, but from where will you be watching? The L.A. Times tells us that Super Bowl parties are the latest victim of the financial godzilla angrily stomping down our spendthrift ways. Take a minute tonight between Ben’s updates to look around and ask yourself if there was more guacamole to spread around last year.
Tivo has announced that E-Trade’s talking, trading, barfing baby was the most watched ad by Tivo subscribers during the Super Bowl, followed by the Pepsi spot where Justin Timberlake got hit in the crotch, followed by the Doritos ad where a giant mouse wailed on a man eating chips. Tivo “sampled 10,000 households using anonymous, second-by-second audience measurement data” to come up with the rankings.
Last night’s commercials were a tame batch of disappointment. Everybody wanted cutesy animals—squirrels, horses, ponies, pigeons, crickets, dogs, lions, and lizards—to endorse their products. After the jump, the four spots that caught our eye.
Corporations are learning about the way our brains respond to advertising, and they’re finding out that they don’t work the way we think they do. And that’s just the way the advertisers want it.
The Consumerist’s picks for the top five best SuperBowl 2007 ads:
Gizmodo has a nifty guide to snagging the perfect HDTV for this Sunday’s Super Bowl. They offer three picks, ranging from roughly $1,300 to $6,000 in price.
Finally, this year there is a Super Bowl worth watching for the game, rather than the ads, which promise to be boring and lame. If you’d like to spoil them for yourself, check out USA Today.
If you are wondering if the $2 million dollars advertisers paid per Super Bowl Commercial was money well spent, the New Scientist has an article up about a team of California neuroscientists who scanned the brains of five Super Bowl viewers to discover which parts of their cerebellum fired up during the commercials.