Never at a loss for new ways to make more money off its overeager fan base, the NFL will charge $200 for spectators to watch the Super Bowl on a giant screen outside the stadium. [More]
Best Buy just announced it’s going to be running its first-ever Super Bowl ad when the Denver Broncos play the Carolina Panthers for the title (it will happen; just you watch) in February. And for its premiere ad in the high-profile sporting event, the retail giant says it has a super-cool ace up its sleeve. [More]
If you were hoping to spend millions advertising your business during the Super Bowl (which will certainly be a face-off of the ages between the Dallas Cowboys and the Buffalo Bills), you are out of luck. According to Fox, they’ve already sold out all the available ad slots for the Feb. 6, 2011 event. [More]
We sure hope you football fans love Papa John’s commercials, because you’re going to see a lot more of them in the upcoming season. The pizza chain has just signed a three-year deal with the NFL to become the official pizza sponsor of both the league and the Super Bowl. [More]
If you were one of the millions of people who watched the Super Bowl in February, and you never got up for a potty and/or beverage break during the commercials, you might have seen a spot for Hyundai and you might have noticed a 1-second shot of someone holding a blinged-up basketball. And because of that, luxury thing maker Louis Vuitton has filed a lawsuit against the South Korean car company. [More]
Sunday night’s thrilling thrashing of Peyton Manning and the Indianapolis Colts at the hands of the New Orleans Saints in Super Bowl XLIV wasn’t just the most-viewed show in TV history, with over 150 million people tuning into the CBS broadcast, it was also the most advertising-heavy Super Bowl in the history of the football season’s grand finale. [More]
Just about the only commercial from Sunday night’s Super Bowl ad blitz that still had anyone talking the next day was CBS’ spot for The Late Show with David Letterman, which featured Dave watching the big game on his couch with Oprah Winfrey and his once-again time-slot competitor Jay Leno. So how did this all happen? Jay went on his own show last night to explain… well, sort of. [More]
A very smart person has cut out everything except the violence from the Super Bowl commercials. This way you can see Tim Tebow tackle his mom without worrying about boring controversy. [More]
Yesterday’s Google super bowl ad was a cute story about a guy falling in love with a French lady told through his searches. The trouble is, they showed the autocomplete prompts and, as anyone who has ever used Google knows, the autocomplete suggestions can be, uh, kinda weird. So, of course, some the search suggestions have been edited out. Like one about making friends with black people. [More]
If you can’t actually manage to get an ad placed during the Super Bowl, the next best thing is to get it rejected by the network so you can make a big deal about it online. The Daily Beast has put together a list of 12 ads that were rejected for a variety of reasons. Well, actually in most cases it comes down to gay stuff, cussing, or sex. One thing you’ll notice, though, is that most of the rejected spots aren’t very well-made to begin with–I’d be happy if they were banned just for that. [More]
Beer and sausages may indeed be the perfect combination for your Super Bowl gathering, but there’s something about this grocery store display from Budweiser and sausage maker Johnsonville that is terribly wrong. I think it’s the man’s expression as he points to his, er, bratwurst. [More]
Comcast says their investigation shows that their systems were functioning properly, so they’ve turned the case over to the FBI.
Of course you’ll be watching Ben liveblog the commercials tonight, but from where will you be watching? The L.A. Times tells us that Super Bowl parties are the latest victim of the financial godzilla angrily stomping down our spendthrift ways. Take a minute tonight between Ben’s updates to look around and ask yourself if there was more guacamole to spread around last year.
Tivo has announced that E-Trade’s talking, trading, barfing baby was the most watched ad by Tivo subscribers during the Super Bowl, followed by the Pepsi spot where Justin Timberlake got hit in the crotch, followed by the Doritos ad where a giant mouse wailed on a man eating chips. Tivo “sampled 10,000 households using anonymous, second-by-second audience measurement data” to come up with the rankings.
Last night’s commercials were a tame batch of disappointment. Everybody wanted cutesy animals—squirrels, horses, ponies, pigeons, crickets, dogs, lions, and lizards—to endorse their products. After the jump, the four spots that caught our eye.
Corporations are learning about the way our brains respond to advertising, and they’re finding out that they don’t work the way we think they do. And that’s just the way the advertisers want it.