(kevin dean)

The Going Rate For A 30-Second Super Bowl Commercial Spot Tops $5M

Even though last year’s slate of Super Bowl ads was largely regarded as ho-hum, and even though advertisers are increasingly subverting the “surprise!” effect of Super Bowl sunday commercials by relentlessly teasing their big-ticket spots online days in advance, the NFL’s big game is still TV’s biggest annual draw, and so the cost to be a part of it is going up again. [More]

Exec Behind Nationwide’s “Dead Boy” Super Bowl Ad Steps Down

Exec Behind Nationwide’s “Dead Boy” Super Bowl Ad Steps Down

Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the “dead boy” ad by the Internet, because… well, the star of the spot is an adorable moppet who also happens to be dead. Now the Nationwide exec who signed off the infamous commercial has stepped down from his top-level job at the insurance giant. [More]

Super Bowl Ticket Broker Files For Bankruptcy After Not Being Able To Provide Paid-For Tickets

Super Bowl Ticket Broker Files For Bankruptcy After Not Being Able To Provide Paid-For Tickets

A lot of people who purchased legitimate Super Bowl tickets months in advance through ticket brokers later found themselves watching the game on TV after those brokers claimed they were unable to get the tickets that were promised. One New York-based broker who is being sued by the state of Washington recently filed for bankruptcy protection as dozens of customers look to get refunds on their tickets and other related travel expenses. [More]

Katy Perry’s Attempt To Claim A Trademark On “Left Shark” Design Fails Like A Left Shark

Katy Perry’s Attempt To Claim A Trademark On “Left Shark” Design Fails Like A Left Shark

The “Left Shark” phenomenon that overtook the world after Katy Perry’s Super Bowl halftime show has long since exited the cultural dialog, and yet the battle rages on over whether or not the pop star can claim a trademark on the uncoordinated, anthropomorphic fish. [More]

(@mystyle183 on Instagram)

Katy Perry’s Lawyers Go After Vendor Selling Figurines Of Super Bowl Phenomenon “Left Shark”

Whether you watched the Super Bowl halftime show live or were chained to the stove frying homemade mozzarella sticks for your friends, you probably know about “Left Shark” by now — the costumed figure to the audience’s left of pop star Katy Perry who didn’t quite seem to know the right dance moves, and subsequently charmed his awkward way into our hearts. But trying to capitalize on that phenom’s fame likely won’t end well, as one 3D designer found out this week. [More]

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

This past Sunday — and for the second time in seven years — the Super Bowl was played at a stadium carrying the University of Phoenix name. The for-profit online school paid more than $150 million to slap its brand on the stadium, with much of that money coming from taxpayers. Some groups say that for-profit schools should not be allowed to make such splashy marketing investments at a time when there are so many questions about the quality of education provided by for-profit institutions. [More]

Ticket Broker Can’t Deliver Customer’s $4K Super Bowl Tix… Until Local News Gets Involved

Ticket Broker Can’t Deliver Customer’s $4K Super Bowl Tix… Until Local News Gets Involved

Here’s the thing about buying Super Bowl tickets: You can get them for a relatively decent price — even through a broker — if you buy them early enough, before anyone knows which teams will even be making the playoffs, let alone playing in the big game. But you stand the chance of those tickets mysteriously vanishing when a ticket broker realizes he can get a lot more for them from last-minute buyers. [More]

Just start trying any numbers you can think of. (@Cbuehrle on Instagram)

You’re Just Going To Have To Guess The Phone Number Of This Hooters If You Want To Order Wings

It doesn’t matter whether Consumerist friend Chris was hungry for some Hooters wings last night or not. Because the thing is, Chris isn’t a mind reader, which is apparently what whoever composed the restaurant’s sign must think. [More]

(Marc Wathieu)

Super Bowl Weekend Is The Big Show For Pizza Box Manufacturers

Did you know that there’s a pizza season? Pizzerias say that their business picks up in October, and the bump lasts through the NCAA tournament in March. 12.5 million pizzas are ordered on Super Bowl Sunday alone. Supporting all of that delivery business in a very literal sense is a crucial American industry: the factories that make pizza boxes. [More]

(Brady O'Brien)

Dish’s “Reverse AutoHop” Will Cut Out Everything But The Commercials From The Super Bowl

Aside from the scrumptious gameday food, you could argue that for many people the best part about the Super Bowl is the commercials. But to get to those often funny, sometimes disappointing 30-second spots, you have to spend a majority of your time watching two teams you don’t really care about throw and kick a football down a long green field. To appease consumers who don’t care about the game but do care about the commercials, Dish Network is turning its commercial-skipping technology into game-skipping technology. [More]

GoDaddy Pulls Super Bowl Ad Featuring Danica Patrick Amid Puppy Mill Complaints

GoDaddy Pulls Super Bowl Ad Featuring Danica Patrick Amid Puppy Mill Complaints

If GoDaddy wanted to find out how people feel about puppy mills, well, it’s done that, at the cost of one of its intended Super Bowl ads. After a tease of the spot hit the web, featuring a lost puppy who finds his way back to Danica Patrick, the driver for an online puppy business, the public lashed out at GoDaddy through social media. [More]

(Larry Smith)

NBC To Stream Super Bowl To Convince People To Buy Cable

Rather than requiring that online viewers prove they have cable TV subscriptions in order to watch its live stream of the Super Bowl, NBC has decided that giving un-cabled Americans online access to the year’s biggest non-curling single-night sporting event is the perfect opportunity to convince people to ante-up for pay-TV. [More]

(Paxton Holley)

McDonald’s Mistakenly Thinks Internet Won’t Mock “Lovin’ Beats Hatin'” Slogan

McDonalds’ — the company that is actively advertising the fact that some consumers believe there might be horse meat in its burgers — has a good idea for how it could be the target of additional mockery, with a plan to actually use the apostophe-abusin’ slogan “Lovin’ Beats Hatin'” in an upcoming campaign. [More]

(Scott Lynch)

NFL Thinks It Can Ask Super Bowl Halftime Acts To Pay To Perform

Dear NFL: Do you feel that warm, oozing sensation on your arms? It’s the wax melting on your man-made wings as you fly too close to the sun. In an astounding act of hubris, the NFL is reportedly asking some of the biggest names in music if they would be willing to pay for the privilege of putting on a show during the halftime of the next Super Bowl. [More]

(satinpeter)

“Whatever you are passionate about, Time Warner Cable invents ways for you to enjoy it even better,” Time Warner Cable declares in commercials that run for its subscribers. Unless you’re passionate about professional football, live near Los Angeles and you’re a Time Warner customer still using a standard-definition TV. Then you had to scramble for an antenna during the second quarter of the game. [LA Times]

Store Loses Super Bowl Bet, Gives Away $7 Million Worth Of Furniture

Store Loses Super Bowl Bet, Gives Away $7 Million Worth Of Furniture

A furniture store in Houston has to give $7 million worth of furniture away to its customers after losing a bet on the Super Bowl. Don’t feel bad for the store owner, though: from his point of view, this is a good thing. Not because he’s a terrible business owner, but because the promotion got customers in the door, got the store’s name in the news, and just might create long-term customers. [More]

Old Spice Slips Phone Number Into Commercial…Where Callers Could Win Super Bowl Tickets

Old Spice Slips Phone Number Into Commercial…Where Callers Could Win Super Bowl Tickets

In a current ad for Old Spice shampoos, a man’s hair charms a female co-worker, and she writes down her phone number. One viewer of the ad noticed something strange about that number: it was toll-free. More importantly, why didn’t it use 555 for the first three digits like most fictional phone numbers do? There was only one thing to do: call the number and find out. [More]

Hazmat Teams Investigating Suspicious White Powder Found At 3 Hotels Near Super Bowl

Hazmat Teams Investigating Suspicious White Powder Found At 3 Hotels Near Super Bowl

UPDATE: Several media outlets are reporting that testing on the white powders found at three hotels near MetLife has proved the substances to not be hazardous. So, whew. [More]