McDonald’s “Pay With Lovin'” Campaign Doesn’t Result In Any Actual Love For Company

McDonald’s “Pay With Lovin'” Campaign Doesn’t Result In Any Actual Love For Company

Nearly four months ago, when we first got hints that McDonald’s was going to be making a Super Bowl-centered campaign about how “lovin’ is better than hatin'” and other folksiness, we predicted it wouldn’t exactly be well received by consumers. And when it finally rolled out the “Pay with lovin'” campaign, our opinion didn’t really change. Now that this brief, G-droppin’ period has passed, it doesn’t look like people have anymore love for McDonald’s than they did a few months ago. [More]

(Carbon Arc)

What Is This “Football” You Speak Of? Survey Says 91% Of Consumers Excited For Super Bowl Ads

You’ve got your chicken wings ready, the remote has fresh batteries and the perfect spot is staked out on the couch. Does it even matter that there will be a football game airing during the Super Bowl, or are you just excited to see the ads? A new survey says 91% of consumers gearing up for the big day are also pumped about seeing the commercials. [More]