In 2011, Best Buy joined the exclusive club of Super Bowl advertisers to promote a buy-back program (which we spoiled weeks in advance) that has all but vanished. Last year, it hired a roster of tech biggies to bolster its image as a knowledgeable electronics retailer — and was greeted by chirping crickets. [More]
Best Buy Banking On Amy Poehler To Break Its Super Bowl Ad Losing Streak
By January 23, 2013
It’ll Cost Companies A Pretty Penny To Run A Super Bowl Ad This Year At A Record $4 Million
By January 4, 2013
Every year it feels like we allow our jaws to drop in shock at the price of a 30-second Super Bowl ad slot and yet every year the price to do so just keeps climbing. This year it’ll cost advertisers somewhere around a cool $4 million or even more to dazzle viewers with the best commercials they can come up with. That’s a record price — and in some cases, it’ll cost even more. [More]
Maybe Super Bowl Ads Are Too Cheap
By February 3, 2012
The price of a 30-second ad slot during the Super Bowl goes up every year. In 2012, ad time is going for $3,500,000 per spot, or $116,666.67 per second. But maybe everyone involved is looking at this wrong. Maybe the eyeballs of the nation and the free publicity that comes along with buying a slot during the game are worth more than that, and networks should truly let the market decide. [More]
Groupon CEO Responds To Super Bowl Ad Fracas
By February 8, 2011
In a blog post responding to the furor over their Super Bowl ads, Groupon’s CEO Andrew Mason says that “the last thing we wanted was to offend our customers.” Hm, maybe you should have showed the ads to a few of them first. [More]
Were Groupon's Super Bowl Ads Tasteless?
By February 7, 2011
Groupon spent several million dollars offending a lot of people last night with a series of Super Bowl ads that started off as philanthropic pitches, then quickly segued into how you could get a great deal on the endangered entity with a Groupon. The online backlash was immediate and left many viewers wondering if Kenneth Cole was moonlighting as a Groupon ad copywriter. [More]
21 Super Bowl Ad Previews
By February 4, 2011
For some (me), the best part of the show on Sunday will be the ads. But now I don’t even need to suffer through a sport that stole its name from an already established and much better game, which you know as soccer, because Adfreak has got the goods on the Super Bowl ad spots, with 21 teasers and full ads. Darth Volkswagen is already an early contender for best of the night, and first place in my heart: [More]
