super-bowl-ads

Maybe Super Bowl Ads Are Too Cheap
The price of a 30-second ad slot during the Super Bowl goes up every year. In 2012, ad time is going for $3,500,000 per spot, or $116,666.67 per second. But maybe everyone involved is looking at this wrong. Maybe the eyeballs of the nation and the free publicity that comes along with buying a slot during the game are worth more than that, and networks should truly let the market decide. More »

Groupon CEO Responds To Super Bowl Ad Fracas
In a blog post responding to the furor over their Super Bowl ads, Groupon's CEO Andrew Mason says that "the last thing we wanted was to offend our customers." Hm, maybe you should have showed the ads to a few of them first. More »

Were Groupon's Super Bowl Ads Tasteless?
Groupon spent several million dollars offending a lot of people last night with a series of Super Bowl ads that started off as philanthropic pitches, then quickly segued into how you could get a great deal on the endangered entity with a Groupon. The online backlash was immediate and left many viewers wondering if Kenneth Cole was moonlighting as a Groupon ad copywriter. More »

21 Super Bowl Ad Previews
For some (me), the best part of the show on Sunday will be the ads. But now I don't even need to suffer through a sport that stole its name from an already established and much better game, which you know as soccer, because Adfreak has got the goods on the Super Bowl ad spots, with 21 teasers and full ads. Darth Volkswagen is already an early contender for best of the night, and first place in my heart: More »

Consumerist's Super Bowl Ad Liveblog

—>The super fantastic Super Bowl ad liveblog kicks off now! Click this post's title to go inside...  More »

Cash4Gold's Superbowl Ad Targets History Buffs With Mc Hammer And Ed Mcmahon

—>Cash4Gold's SuperBowl slot will feature a bunch of washed-up geezers talking about sending in their gold for cash, but unlike the company's previous creative, this time you'll recognize their faces. Yep, it's Ed Mcmahon and MC Hammer.   More »

Miller High Life To Show 1-Second Ads During Superbowl

—>Blink and you'll miss it. Miller High Life has bought up 1-second slots advertising to air during the Superbowl. The spots feature a boisterous Miller High Life (MHL) truck-loader named Wendel shouting out phrases and doing silly things inside a MHL loading dock. "Happy can," "Cham-pagne of beers," "pigskin gravy," "Frugal bugle," are some of the things says in the preview spots posted on 1secondad.com.  More »