As part of its ongoing efforts to “help consumers balance calories consumed with calories expended,” Coca-Cola plans to roll out a 90-calorie can later this year. The 7.5-ounce can will include about 5 1/2 teaspoons of sugar (or high-fructose corn syrup), and may sell for about 50 cents per can.
Coca-Cola is getting ready to roll out new labels that will prominently display the calorie count for each bottle or can. “Now more than ever, people expect facts about the products they consume to be both readily available and visible,” said CEO Muhtar Kent. What facts won’t be on those labels? Any information about where the calories come from, like, say, high fructose corn syrup, is relegated to its traditional spot in the Nutrition Facts box. But with most non-diet sodas, the math is pretty easy: If the label says 100 calories, that’s pretty much 100 calories of sugar or corn syrup.
Coca-Cola CEO Muhtar Kent has lashed out at a proposed federal tax on soda as “outrageous” and something akin to the policies that landed former Communist regimes in the dustbin of history. “I have never seen it work where a government tells people what to eat and what to drink,” he said. “If it worked, the Soviet Union would still be around.”