The Closer Your Last Name Is To Z, The Faster You Buy

The Closer Your Last Name Is To Z, The Faster You Buy

A study finds that the closer your last name is to the end of the alphabet, the faster you make purchasing decisions. And yes, the behavior is ingrained in us based on how we all used to line up in school. [More]

Ads Implant Fake Memories In Your Head

Ads Implant Fake Memories In Your Head

A new study says that really lifelike commercials are really good at tricking our brains into thinking that not only did they actually happen, but that they are scenes from our lives. [More]

MRI Shows Apple Stimulates Fan's Brain Like Religion

MRI Shows Apple Stimulates Fan's Brain Like Religion

Apple fanboys are sometimes referred to as “zealots” or “fanatics” in terms of their devotion to their beloved brand and the intensity with which they defend it and proselytize its virtues. Especially in online comments sections. And it turns out that perhaps those descriptions are not too far off. A recently screened BBC doc Secrets of the Superbrands (unfortunately not available for online streaming in the States) analyzed an MRI of an Apple devotee and found that the brand stimulated the same areas of the brain as religious imagery does to people of faith. [More]

Study Links Flammable Drinking Water To Fracking

Study Links Flammable Drinking Water To Fracking

A new study, the first of its kind, has found links between hydrofracking and water getting contaminated so badly that drinking taps burst into flame when exposed to a lighter. [More]

When The Economy Gets Worse, People Shake Babies More

When The Economy Gets Worse, People Shake Babies More

When the going gets tough, the weak get going on their babies. A new study finds a rise in “shaken baby syndrome” correlates with economic downturns. At one hospital, the number of babies that were hospitalized for what is known as “non-accidental head trauma” doubled during th recession. [More]

Sitting Can Literally Kill You

Sitting Can Literally Kill You

If you’ve ever worried that you were slowly dying by spending your days trapped in cubicle-land, you don’t have to worry anymore. You’re right. And according to new research, the threat isn’t merely existential. Sitting for long periods of time set off a chain reaction of events that quicken your shuffle off this mortal coil. [More]

Study: Suicide Rates Climb In Tough Economic Times

Study: Suicide Rates Climb In Tough Economic Times

According to researchers, suicide rates rise when investments tank and the job market becomes less forgiving, especially among those in the post-college, pre-retirement age range. [More]

Instead Of Returning Stuff That Doesn't Fit In, We Buy More

Instead Of Returning Stuff That Doesn't Fit In, We Buy More

We’ve all been there. That purple end table that looked so fetch in the store is woefully out of place when you bring it back to your abode. The rational thing to do would be to return the item. According to a new study, instead, what we do is go out and buy more things like it to make it fit in. [More]

Shopping Helps Keep Old People Alive Longer: Study

Shopping Helps Keep Old People Alive Longer: Study

Regular shopping trips could actually extend the lives of older people, a new study finds. Those who shopped every day were 27% not as apt to die within 10 years as people who shopped only once a week. [More]

Even With New Fees, Most Checking Accounts Beat Prepaid Debit Cards

Even With New Fees, Most Checking Accounts Beat Prepaid Debit Cards

Pushers of prepaid debit cards say the fees they charge are comparable to a checking account, but a new study by Consumers Union, publishers of Consumer Reports and this blog, finds that by and large, checking accounts are still a better deal. [More]

People Who Feel Loved Put Lower Value On Material Objects, And Vice Versa

People Who Feel Loved Put Lower Value On Material Objects, And Vice Versa

Here’s a new way to make fun of misers. People who feel more loved and accepted by others place a lower value on their physical possessions, according to a new study published in the Journal of Experimental Social Psychology. [More]

Craigslist Says "Cesspool" Study Is "False And Defamatory"

Craigslist Says "Cesspool" Study Is "False And Defamatory"

A new study calls Craigslist a “cesspool” of crime — a study that Craiglist says was paid for by the competition and which it calls “false and defamatory.” [More]

Men Pay More Attention To "Sexier" News Anchors, But Remember Less

Men Pay More Attention To "Sexier" News Anchors, But Remember Less

TV networks try to boost ratings by hiring comely female anchors and dressing them and shooting them in ways to accentuate their visual assets, but a study finds it actually reduces the amount of information recalled by male viewers. The “sexier” the female anchors, the more attention men pay, but the less they remember of what the news was about. [More]

Learn Better By Studying Less And Taking More Tests

Learn Better By Studying Less And Taking More Tests

If you really want to learn something, stop cracking those books as much and take more tests. That’s the upshot of new research published in the journal Science. In it they had students read a chunk of text and then take a test which required them to recall what they read. A week later, they showed a 50% higher retention rate on the information from the passage than students using other techniques. So if you’re paying for your kids to get tutored, make sure they’re having your child do a healthy mix of practice tests and not just studying. [More]

Brain Cells In Fear And Rage Sector Change When You Shop

Brain Cells In Fear And Rage Sector Change When You Shop

Single brain cells become altered in unison when you’re shopping, a new study finds. [More]

Drinking More Makes You Exercise More

Drinking More Makes You Exercise More

Scientists aren’t sure why but research shows that people who drink more are more likely to exercise longer and more intensely. [More]

Database Shows How Likely It Is You Will Die At A Dialysis Clinic

Database Shows How Likely It Is You Will Die At A Dialysis Clinic

For the first time ever, patients can have access to previously secret government information about survival rates at specific dialysis clinics. ProPublica got the info through a Freedom of Information Act request and has put it together in an easily searchable database. This is important because some of these places, especially if they’re for-profit, have pretty bad track records at keeping their patients alive. [More]

Eat Less By Imagining You're Eating More

Eat Less By Imagining You're Eating More

If you’re trying to cut back on how much you chow down, before you dig in, try imagining yourself eating much more than is in front of you. A new study found that people who practiced visualizing in this way wind up eating about 2/3 less. [More]