Used to be, back in the days of yore, shoppers looking for a deal in the grocery store could go for a generic store brand item instead of the more expensive name brands. But lately the gap between those two options has been narrowing, to the point where store brands sometimes even cost more than their previously pricier counterparts. [More]
Consumer Reports Tastes Store Branded Foods, Finds Some Are Just As Good
By September 7, 2010
Name brands exert a strong power over shoppers: 17% of us think name brand foods are more nutritious, even though there’s little nutritional difference between the two categories. Consumer Report performed taste tests on several food categories to determine whether name brands tasted better than store brands, and found that in some cases the store brands actually won. [More]
Grocery Shrink Ray Strikes Store-Brand Sugar
By December 9, 2009
The grocery shrink ray has struck bags of sugar in two different parts of the country. Bags that a rational consumer would assume contain five pounds of sugar–since they’ve contained five pounds of sugar for as long as most Americans can remember–now contain four pounds of sugar. Somehow, we don’t think that grocers are doing this as an effort to reduce Americans’ sugar consumption. [More]
