Jose Roitberg

Stevia-Sweetened “Coca-Cola Life” Will Bring Its Silly Name To U.S. Shelves This Fall

The race to launch a mid-calorie soda that appeals to a wide audience continues, as does the trend of giving these new drinks stupid, stupid names. Following in the footsteps of Pepsi Next and Dr. Pepper TEN, the Coke folks are reportedly bring Stevia-sweetened Coca-Cola Life stateside in the coming months. [More]

FDA Gives OK To New Coca-Cola-Backed Sweetener That Claims To Taste More Like Sugar

FDA Gives OK To New Coca-Cola-Backed Sweetener That Claims To Taste More Like Sugar

Because we all want sweet things but don’t want to accept that eating too many sweet things can make us fat, the world’s largest producer of stevia says it has gotten the go-ahead from the Food and Drug Administration to start using a new version of the sweetener that it developed with the folks at Coca-Cola. [More]