stevejobs

—>Unless you've just arrived in 2009 on a time machine, you know that smoking isn't good for you. Did you know, that smoking isn't good for your computer, either? It's true, at least according to Apple. Two readers in different parts of the country claim that their Applecare warranties were voided due to secondhand smoke. Both readers appealed their cases up to the office of God Steve Jobs himself. Both lost.  More »

—>Starting the middle of next year, Walt Disney will be rolling out a new version of its mall store format that is intended to suck in your child like a fairy princess crack pipe. "The goal is to make children clamor to visit the stores and stay longer," writes Brooks Barnes in the New York Times, by using things like embedded chips in the packaging to trigger responses from the store's furnishings, a rotating library of scents that fill the store, and karaoke.  More »

—>After umpteen attempts to have his multiple MacBook Pro problems fixed, only to be told each time the laptop was working perfectly fine, Jordan wrote a polite email to Steve Jobs. He affirmed his Apple loyalty, laid out what happened to him, and asked for help. A couple of emails later and he was able to walk into an Apple store and swap his jalopy for one of the brand new MacBook Pros that just came out. You might analyze how the letter was written for clues to his success but really what it came down to was that he had gone in for repairs of the same problem more than three times, qualifying him for a refund or replacement under what is known as "lemon law," and he got his issue under the nose of the guy at the top. Or at least the assistant who opens his email. Same difference. Jordan's success story, inside...  More »