3 Reasons Why Yelp Should Reconsider Its “Elite” Yelper Program

3 Reasons Why Yelp Should Reconsider Its “Elite” Yelper Program

Nine years ago, online review site Yelp began bestowing “Elite” status upon certain reviewers, rewarding them — sometimes literally, with free swag — for their frequent write-ups and their dedication to the site. While it’s arguably a positive thing for Yelp to recognize certain users, it may be time for the site to reconsider how it runs the whole Elite program. [More]