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Coke Ad Suggests Maybe You Should Pay For That 140-Calorie Soda With Some Exercise

Either Coca-Cola is crazy like a fox or just the kind of crazy that means showing people exactly how long they’ll have to exercise in order to work off the calories in a 16-ounce can of Coke. Speficically, its new campaign points out that it takes the average person 23 minutes of cycling to “pay” for those 140 calories, at which point a Rube Goldeberg-esque device will deliver the goods. [More]