Yes, today is the day. Starbucks will begin servings its new line of “breakfast pairings” (don’t call them value meals!). For $3.95 you shall receive coffee and an egg sandwich, oatmeal or coffee cake. It’s all part of Starbucks’ latest effort to rid themselves of the perception that they are overpriced — which is probably going to be kinda difficult.
CEO Howard Schultz once vowed he would never have value meals at Starbucks. Hey, he lied. As foretold, Starbucks has just unveiled their new “breakfast pairings” which is the Starbucksian code for a value meal. For $3.95 you can get a drip coffee and a hot sandwich or a latte and a bowl of oatmeal or cinnamon swirl coffee cake.