Starbucks has either reached a new level of transparency or is naive enough to believe people won't abuse hashtags.

Twitterers Use Starbucks’ #Spreadthecheer Campaign Against Coffee Company

So the folks at Starbucks UK thought they could ask people on Twitter to use the #spreadthecheer hashtag and have their happy holiday messages displayed on a big public video screen. The people at Starbucks have apparently never used the Internet. [More]