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(James Callan)

Starbucks Baristas Say New Reusable Cups Are Selling Well, But Will The Trend Last?

By Mary Beth Quirk January 7, 2013

Based off some very unscientific and off-the-cuff polling, it sounds like Starbucks’ new reusable $1 cups are pretty popular with the public so far. But once the initial novelty wears off, will anyone actually remember to bring the dang things in? After all, how many times have you arrived at the grocery store only to realize you’ve forgotten your environmentally-friendly shopping bags? [More]

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