(NBC)

Paula Deen’s Upcoming Cookbook Chucked, Bringing Total Number Of Downed Deals To 12

At which point does a sponsorship meltdown become epic? Because we’re pretty close to calling the avalanche of dropped deals for Paula Deen branded merchandise epic right about now:  Ballantine Books announced it’s canceling the publication of Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up. It was to be a healthy rehashing of Deen’s recipes. That brings the total killed deals to 12. [More]

Virgin America Out To Bribe Twitter Whores With Free Flights

Virgin America Out To Bribe Twitter Whores With Free Flights

If your Twitter feed starts blowing up with effusive praise for Virgin America, it may be because the airline has influenced those sets of 140 characters with free flights. [More]

AT&T Drops Tiger Woods

AT&T Drops Tiger Woods

AT&T ended its sponsorship of Tiger Woods today. As a driving force for the ditch, company sources cited “increased fraudulent activity” inside his pants. [BBC] [More]

Beware Buying Advice From Bloggers On The Take

Beware Buying Advice From Bloggers On The Take

As review blogs have emerged, seizing marketshare and mindshare away from traditional publications, it’s become the Wild West out there as far as journalistic ethics are concerned.

http://consumerist.com/2008/08/20/nbc-and-general-mills-are/

NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]

Children’s ER Names Itself After Abercrombie & Fitch

Children’s ER Names Itself After Abercrombie & Fitch

Branding is everywhere, billboards, sky-writing and even in your pants (check the label, bub). Always seeking new ways to expand message penetration, companies have turned to sponsoring buildings, such as the Pepsi Center and Coors Field. The field of viable sports venues depleted, corporations have turned to the next killing field: hospitals!