After staying married to Coca-Cola for almost 30 years, the National Basketball Association has decided to end the company’s official sponsorship of the league, and is running away with its rival PepsiCo instead. [More]
Global fast-food mega-brand McDonald’s has gone digging behind its metaphorical couch cushions this week after negative music festival-related publicity. A band exposed the company’s plans to not pay artists invited to play in its showcase at the South by Southwest Music Festival, even though it had budgeted to distribute free McDonald’s food and drink. Now, in an unsurprising move, McDonald’s will pay the bands that play in its showcase. [More]
At which point does a sponsorship meltdown become epic? Because we’re pretty close to calling the avalanche of dropped deals for Paula Deen branded merchandise epic right about now: Ballantine Books announced it’s canceling the publication of Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up. It was to be a healthy rehashing of Deen’s recipes. That brings the total killed deals to 12. [More]
As review blogs have emerged, seizing marketshare and mindshare away from traditional publications, it’s become the Wild West out there as far as journalistic ethics are concerned.
NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]
Branding is everywhere, billboards, sky-writing and even in your pants (check the label, bub). Always seeking new ways to expand message penetration, companies have turned to sponsoring buildings, such as the Pepsi Center and Coors Field. The field of viable sports venues depleted, corporations have turned to the next killing field: hospitals!