Report: AT&T Wireless Program To Let Subscribers Get Free Data From Advertisers

Report: AT&T Wireless Program To Let Subscribers Get Free Data From Advertisers

Data is a precious resource for mobile consumers and the wireless companies that serve them. The two are always in a trade-off: data caps, overage pricing, unlimited plans, zero-rating… there are loads of different iterations (and shenanigans) in that sphere. And now, reports indicate AT&T might be trying out a new one. [More]

Is Netflix Trying To Have Its Net Neutrality Cake And Eat It Too?

Is Netflix Trying To Have Its Net Neutrality Cake And Eat It Too?

Last week’s vote by the FCC to approve new net neutrality rules was seen as a big win for streaming services like Netflix, as it prevents ISPs from throttling or blocking access to online content and from prioritizing any data. And indeed, Netflix has been one of the more vocal corporate cheerleaders for neutrality. But that apparently hasn’t stopped the company from making deals that calls into question Netflix’s actual stance on the issue. [More]

(Erin Nekervis)

Sponsored Data Is The New Free Shipping

It’s hard to persuade people to download, watch, or listen to your digital content. One thing that might help persuade them, at least if they’re AT&T customers, is to offer to sponsor their data. Will it work? More importantly, will customers stick with it once the subsidy goes away? [More]

Amazon’s Phone To Reportedly Offer Mysterious “Prime Data”

Amazon’s Phone To Reportedly Offer Mysterious “Prime Data”

Because there isn’t a business Amazon doesn’t want to involve itself in, and because it loves throwing the term Prime around, a new report claims the online retailer’s upcoming smartphone will offer “Prime Data,” though what exactly that means is a source of speculation. [More]

AT&T Finally Tries To Get Content Providers To Pick Up Tab For Customers’ Data

(So Cal Metro)

For years, AT&T execs have talked about the idea of shifting some of the cost of wireless data use to developers and content providers whose sites and services eat up large chunks of bandwidth. Today, the Death Star finally announced that it will be putting some of that data burden on these content providers with something called “Sponsored Data.” [More]