When you fly an ultra low budget airliner, you expect ultra low service, but even under that business model, it seems reasonable to assume that calling customer service won’t take you to a phone sex line. Reader Barbara would agree. She writes:
The first time around the promotion featured an illustration of islands cleverly arranged in the shape of a buxom female figure, and a spokesperson who, aw shucks, had no idea (none! really! honest!) what M.I.L.F. stood for. Spirit even went so far as to claim that there is no way they could have known what M.I.L.F. meant because the executive who approved the promotion is “British.”
Spirit Airlines, holding a “Threesome Sale”, is apparently desperate for attention and I guess we’ll just have to give it to them. In this sale, members of the $9 Club get fares from $3 each way, seat upgrades for $3, and $33 for 33 hours. This comes on the heels of their last titillatingly titled marketing push, the “M.I.L.F sale,” which simply meant “Many Islands Low Fares,” and in no way, shape, or form, referenced American Pie. Now, before you get all outraged, remember that this is called “targeted marketing.” If you’re buying tickets for $3, classiness is probably not the first thing on your mind. I can’t wait for their next sale. I hear their marketing teams is busy coming up with clever acrostics for “gangbang.”
What? Milfs for sale? If you go to their website, there it is spelled nice and big for you, M.I.L.F.(many islands low fares). Is this an attempt to be clever and comical, or are they that uninformed?
The email attracted a bit of media coverage, and now Spirit is claiming that they have no idea (wink, wink) what a MILF is, and that the executive that approved the promotion is British. (Apparently, British people don’t have movie theaters or internet connections, the poor things.) Asked whether or not the airline knew the acronym was offensive, Juan Arbelaez, the director of communications for the company’s Latin American market, told ABC News:
Here are the lowest performing airlines, based on comfort, food, service and website, according to a recent Zagat’s survey. Scores are out of a total possible 30.
Jane Waun sued Spirit Airlines in the small claims division of 54B District Court in East Lansing, Mich., as a last resort this spring after trying unsuccessfully to resolve her beef with the airline directly.