Spirit Airlines can call itself the “most consumer-friendly airline” all it wants, but that won’t change public opinion of the discount carrier. And a new round-up of the world’s worst-rated airlines would seem to confirm that Spirit is far from living up to its own description. [More]
Spirit Airlines has another tasteless email promotion, this time riffing off the crazy phrases Charlie Sheen has been spewing in his latest media meltdown. Unlike their previous ones that made jokes about the BP oil spill, muff-diving and M.I.L.Fs (“many islands, low fares” – ahem), this one does not make me want to punch them in the face. So kudos on that, guys. [More]
We recently received two very different stories of people who had booked tickets on discount carrier Spirit Airlines. One involves a terrible family tragedy and the other occurred when a fading formality turned into a red tape nightmare, but in the end they both ended up facing the stone-faced (and possibly stone-hearted) Spirit refund policy. [More]
In terms of public relations, 2010 hasn’t exactly been a banner year for Spirit Airlines. First, they ticked people off by announcing they would begin charging up to $45/bag for carry-on luggage, then they introduced “pre-reclined” seats. They were shut down for about a week because of a strike, and then there was the ill-advised “check out the oil on our beaches” promo. But the company’s CEO doesn’t understand why travelers aren’t lining up to thank him. [More]
Spirit Airlines is known for pushing its bottom-scraping fees with crass emailed promos, but usually they just stick with dorky sex puns. Now they’re branching out into sociopolitical commentary with their latest “Check Out The Oil On Our Beaches” promotion that leverages the BP oil spill in comedy and marketing gold. [More]
Spirit Airline flights, grounded since the beginning of a 5-day pilot strike,
could will resume Friday, after the pilots union and the airline reached a tentative agreement following 26 straight hours of negotiation. In its typically tongue-in-cheek fashion, coinciding with the announcement was a “Strikingly Low Fares” promotion offering everyone $50 off new tickets plus 5,000 bonus miles. [More]
If you’ve got a reservation for a flight on Spirit Airlines, you’d better start looking into other alternatives. The airline’s pilots have gone on strike after contract talks with management broke down yesterday morning. Apparently, the pilots were upset that they’d have to pay extra fees to carry baggage onto flights. Nah, just kidding. It’s just you getting stuck with those fees, not the cockpit crew. [More]
All those little surcharges to your airline tickets sure do add up. A recently released DOT report states that U.S. air carriers raked in $7.8 billion in fees last year, a 42% increase over 2008. [More]
Executives love to justify price increases or staff reductions by hauling out the customer service argument, because then any complaint you make can be framed as self-defeating. (“Don’t you want better service?”) On that note, Spirit’s CEO Ben Baldanza told travel blogger Christopher Elliott last week that the new carry-on bag fee is really intended to reduce gate delays. Remember to send a thank-you card to Baldanza. [More]
Kick open the exit doors and release the inflatable slides, Spirit is outfitting their entire fleet with cabin-saturating ads. Billed as Spirit’s “latest innovation,” the ads will litter “seat backs, window shades, overhead bins, tray tables, drink carts, napkins, cups, menus (what menus?) boarding passes, trash bags, soap dispensers,” and probably even barf bags.
As quietly as it came, the $10 “web convenience fee” Spirit levied for the favor they were doing you by letting you book online, has gone. The fee no longer appears in Spirit Airlines’ contract of carriage. A small victory for common sense, though they’ll probably just figure out a way to make it up somewhere else. How about $5 fee for takeoffs and landings?
Got an unresolved complaint with Spirit Airlines and regular customer service not working out for you? Then you might want to make use of the Spirit executive contact information we’ve got posted inside (especially the info for the CEO’s assistant). Reading these posts about how to write a good complaint letter, how to send an eecb, and how to deal with executive customer service may also come in handy. With this info, you’ll go from frowny consumer to jet set in no time.
One of the major points of having your customers order online is supposed to be that it makes it a more efficient and convenient process for everyone. Not so at Spirit Airlines, which is now charging $10 roundtrip extra fee if you order your tickets online. They’re calling this the “web convenience fee.”
When you fly an ultra low budget airliner, you expect ultra low service, but even under that business model, it seems reasonable to assume that calling customer service won’t take you to a phone sex line. Reader Barbara would agree. She writes:
The first time around the promotion featured an illustration of islands cleverly arranged in the shape of a buxom female figure, and a spokesperson who, aw shucks, had no idea (none! really! honest!) what M.I.L.F. stood for. Spirit even went so far as to claim that there is no way they could have known what M.I.L.F. meant because the executive who approved the promotion is “British.”
Spirit Airlines, holding a “Threesome Sale”, is apparently desperate for attention and I guess we’ll just have to give it to them. In this sale, members of the $9 Club get fares from $3 each way, seat upgrades for $3, and $33 for 33 hours. This comes on the heels of their last titillatingly titled marketing push, the “M.I.L.F sale,” which simply meant “Many Islands Low Fares,” and in no way, shape, or form, referenced American Pie. Now, before you get all outraged, remember that this is called “targeted marketing.” If you’re buying tickets for $3, classiness is probably not the first thing on your mind. I can’t wait for their next sale. I hear their marketing teams is busy coming up with clever acrostics for “gangbang.”