Could An NFL Lockout Force Networks To Run Even More Ads?

Could An NFL Lockout Force Networks To Run Even More Ads?

Now that the NFL’s postseason is in full swing (even though my beloved Eagles were so quickly eliminated), it’s time for many to start wondering if owners and players will be able to resolve their problems before the start of the next season. If not, the biggest losers could end up being the networks and, by extension, TV viewers — whether they watch football or not. [More]

Spike TV: Home Of The 10-Minute Commercial Breaks

Spike TV: Home Of The 10-Minute Commercial Breaks

How long can a cable channel run commercials before viewers forget what they were watching and — literally — tune out? That’s the question that the folks at Spike TV appear to be tacitly asking their audience, as it stretches the length of some of its commercial breaks well past existing standards — some to as long as 10 minutes. [More]